Every day, millions of computer users log on to social networking sites such as Facebook and Twitter. They update their own statuses, catch up on what their friends and relatives have been up to, post opinions and photographs and get involved with groups of like-minded individuals. These sites have become the modern equivalent of the local meeting places such as the market, the pub and the office water cooler.
However, even though so many people use social networking sites, very few companies have investigated the commercial possibilities of using them as well. Those that have done so have been pleasantly surprised by just how much response they can gain from a strong presence on Facebook, Twitter and the various localised sites around the world.
Immediate returns for all
A web-based marketing campaign can produce highly impressive results, and the most successful of all will generate interest from existing and potential customers in a matter of hours. The effect on revenue streams will be almost immediate, so any company owner or director who underestimates the power of the social networking scene is taking a huge risk.
Needless to say, if a company ignores the potential that its rivals have already embraced, it could soon get left behind. And with the constantly changing face of online marketing, it may even be impossible to play catch-up. On the Internet, fortunes are made and lost at a speed which would have been unimaginable two decades ago.
And the winner is ….
One of the most effective ways to garner interest on the various social networks is to hold a competition. It brings plenty of traffic to the company’s site in the process, and will appeal to people from all walks of life. The prize doesn’t necessarily have to be an expensive one, either. A free weekend break for two, perhaps, will be ideal, or maybe train tickets to a specific destination.
As is always the case, the company that invests the most money in social media initiatives will reap the most impressive rewards. Choosing to ignore the possibilities really shouldn’t be an option, however. Whether it’s a huge financial conglomerate with offices all over the world or a local enterprise with one shop or office, Facebook, Twitter and the rest should be utilized as soon as possible. For a small outlay, any business in any sector of industry could be enjoying a brighter future in no time at all. It really is that simple.