After becoming available on Android, iOS and BlackBerry, the immensely popular app WhatsApp has finally become available for Windows Phone. The app enables users to text-message each other through the use of the available internet connection. Support for the Windows Phone platform can mean a great increase in the market position of Microsoft on the mobile market.
Besides the fact that WhatsApp allows users to chat without having to pay for text-messages or phone costs, the app has more features that makes it so popular. The app integrates with the already present contact list. The user does not have to invite contacts themselves, as WhatsApp invites every contact automatically. In addition, it allows for cross-platform use. This means that people who do not use the same OS for their mobile phone can still chat with each other.
The fact that WhatsApp finally becomes available for Microsoft’s Windows Phone is a big boost for the OS since the app is immensely popular and having WhatsApp on your platform lowers gives users more confidence that they will be able to use all the modern apps as well. At the moment the app is installed on 70% of the iPhones in the Netherlands according to tweakers.net. The app only runs on Windows Phone 7.5 or higher.